Arguments are given that a moral obligation exists for companies and governments to pay Fair Prices. This obligation is based on the Universal Declaration of Human Rights, adopted by the United Nations in 1948 and on the worldwide challenge of Climate Change. The concepts Living Wage and Living Income can be instrumental in meeting this obligation. That helps to answer the question how we can assure workers of a sufficient income.

Several effects of the implementation of Fair Prices on workers, producers, child labour, environment, and the local economy are discussed. The Living Income / Fair Price approach is explained, and advantages and disadvantages of other Living Income Reference Price Models are discussed.